In our quest to become successful online, there are three types of audience we have to serve. Before I share with you these secrets, let me ask you these questions:
> What is the main reason why people really fail online?
> Why is it that even though we already know that customer comes first yet there are other voices telling you the need serve people outside of your customers to have raving fans?
> What should you do differently to ensure that these three types of audiences are being served properly?
There were too many marketers believing that as long as they did their best for their customer, that’s all it takes. Not only is this a big mistake, but it is also the reason why you are not able to get word of mouth advertising for your business.
Let me explain. We are now in the web 2.0 period and people communicate and share with each other continuously 24/7. That is whether they are your customers or not yet. They will just keep talking all the time. This is the reason why you need to do things differently from the way you have done your business in the previous years.
Why is this so? It is because it is not enough that you satisfy only your customers. Rather, you need to focus on people around your neighborhood. “What do you mean by that, my friend?”
Let’s get to the bottom of the topic here. When a person asked about you from the people in the neighborhood, what will they say about your business? In the first place, what will they say about you? This is a very important aspect.
It also means that if they have no clue about who you are and what you do, they will mostly form a judgment about you and your business that is never accurate at all.
With the power of social media, the reach of negativity would go even faster than ever. Think about how this will impact your business. How will you receive more customers if you are only focusing on customer’s satisfaction?
Your customers can stay silent. Your customers can stay still. Your customers may tell only a few friends.
However, the reach of the negativity of your business can go to thousands of years without giving you even a little chance of explaining your side of the matter. This is the reason why you need to do something different in your business.
How to do it? One answer in one sentence: “Concentrate on the three type of audience.” And who are they?
1. People who never have any knowledge about you, but they want to know what you can do to answer their problems. They are your visitors. How do you satisfy their curiosity about your business? How do you make them feel that you are a trustworthy advisor? How do you motivate your visitors to feel that you are a knowledgeable person in the industry you are a part of?
I think the main goal will be… “How do you motivate your visitors or curious fellows to become your subscribers?” It is not just about having a commanding squeeze page. A squeeze page alone does not have enough incentive for people to get to know you. So, what will it be? This is something that you need to discover in your marketing.
Now, as soon as your visitors become your subscribers, your next step will be to spotlight the…
2. People who have already trusted you with their personal information. They are your subscribers. How do you satisfy your subscribers’ inner desire to purchase your product? How do you solve their problems even if they have not purchased from you? What should you do differently in order to make them feel confident that the products you are giving them are top notch? And you are truly focusing on helping them to achieve their goal?
These are the questions you need to ask yourself over and over again for as long as you are in business. You see, even when people subscribe to your e-newsletter, you can’t just take advantage of them. You need to nurture them. You need to show them the path. You need to educate them all the time.
This is the way to motivate them to purchase your product. Even if they don’t, they know that the only thing that hinders them from purchasing from you would be the necessary money to do so.
As soon as you satisfied the “inner desire” of your subscribers, your next step will be to take care of them…
3. People who have already purchased from you. They are your customers. Do you over deliver your product to your customers? Do you provide the highest quality product to your customers? Do your customers feel your products are the only products they need to clear their problems?
These are those important questions you need to ask yourself before you endorse your product to the public. Why? Remember that every product that you create has to be beyond your customer’s expectations. Even if you decide to become an affiliate marketer, you should not endorse or recommend low-quality products to your audience.
And why? It will surely destroy your credibility in the market place right before your eyes. This is really true in the era of the social media when people will talk about you and your business to the people connected to them.