One very important consideration in finding and evaluating niche markets is the utilization of some very effective free resources online. These cost-free resources can include the following:

Yahoo! Buzz

Google Zeitgeist which provides a way to Google Trends, Trends for Websites, Hot trends and much more.

You can go for specific areas or locations. If you are not inclined to focus on the US market, you could alter your search query to exclude US results and just opt to search globally. Here you are simply looking for wide ideas and possible niche markets that you can later scrutinize extensively.

Aside from the tips above, you can have a good pulse on the market by browsing widely circulated magazines through www.Magazines.com, best-selling books via www.Amazon.com, hot trendy searches from www.pulse.eBay.com and information from digital marketplaces like www.Clickbank.com.

You’ll be able to come up with enough niche ideas to keep you busy for years! Talking about evaluating niche markets, you also have to pay attention to relevant keywords. Keywords help you define who your customer base really is. If you created a website featuring a product on starting a Cake Decorating business from home, simply focusing on that keywords wouldn’t necessarily draw in targeted traffic because not everyone looking for Cake Decorating tips is interested in starting their own home based Cake Decorating business. Some may just want to get more solid information on cake decorating techniques or recipes and got no interest whatsoever in turning it into a business.

However, if you know what keywords people who are really interested in creating a Cake Decorating business are entering into the major search engines, you can separate those people from the rest of the herd and effectively target your customer base by matching your keyword based marketing campaigns with the exact keywords they are using.

That’s the importance of keywords — to dig down into your niche market so that you are directly targeting your customer base, rather than just a broader niche market.

Keywords are the very important thing to look into before you even think of creating your own info-product. Keywords can determine if there is a market and if the market is profitable as well as how is the competition in that market.

So, begin by evaluating potential markets. After recognizing the potential markets, the next thing to do is evaluate the appropriate products offered within each niche market and lastly, never ever forgets to get the levels of competition involved. Determine whether the niche can be entered by you and if there is a new way you can take to grow in the said marketplace.

Then it is time to come up with focused marketing campaigns with the aim of promoting the niche products or better yet create your own original information product in response to the ever-expanding demand. Use keywords to better target your customer base, and to serve as the foundation for all of your marketing campaigns.

Be a part of this niche marketing as it is a very profitable business to be a part of.