13 Essential Editing Tips to Use in Your Essay Writing

Develop a process that involves both proofreading and editing as one to turn in the best possible work.

How Do I Edit My Essay?

edit my essay

Editing is an essential part of the writing process. And it’s the part that students most often skip over. So much can be gained from taking the time to edit your work. Besides the obvious spelling and grammar errors, there’s fixing flaws in logic, eliminating repetition, polishing word choice and improving the overall flow of the essay.

Step 1 – Embrace Drafts

The first thing you need to accept in order to edit your papers well is that you’ll need to write more than one draft. Sometimes a first draft only needs some light editing and sometimes it needs a major overhaul that requires a couple more rounds before it’s finished. If you’re used to cranking out an essay and turning it in as soon as you’ve written the last word, you’ll have to adjust to the fact that editing requires more time and effort than you’re used to putting into your work.

Step 2 – Give It Time

Time is one of the most effective editing tools. Professional writers often put their work away for a while before going back to re-read it so that they can look at it again with fresh eyes. If you tend to write your papers the night before they’re due, you’re missing out on the benefit of this technique. The longer you wait after finishing your first draft and when you go back to edit it, the more thorough and successful your editing will be.

Step 3 – Peer-Edit

Asking a friend or parent to read over your essay is a uniquely effective way to edit it. It gives you a totally different perspective that you just wouldn’t be able to have on your own. Make sure you choose someone who is either a good student or an educated adult. And ask them to be honest in their critique.

Step 4 – Read It Out Loud

When you read something silently, your mind tends to fill in blanks and skip over errors. But when you read something out loud, it tends to highlight the mistakes. Reading out loud also helps you hear the flow of your essay. If you find yourself running out of breath as you read through a marathon sentence, you’ll know you need to break it up. If you stumble over the words, it might be a case of awkward phrasing. Be sure to pause and take notes on what you need to edit as you read through your essay out loud.

Step 5 – Divide and Conquer

Another strategy for editing is to do several rounds of it. It can be overwhelming to scan for spelling, grammar, flow, repetition and content. So why not break them up?

  • Read through your draft the first time for content – Make sure there are no holes in your logic. Have you used good examples in your body paragraphs or do you need to find better ones?
  • Look for word repetition – It’s a common error to repeat words in an essay. Get a thesaurus and find some alternatives.
  • Flow – How does it sound? Is it easy to follow or is it confusing? Using connecting words can vastly improve an essay’s readability. Words such as “Moreover”, “Therefore”, “Likewise”, “On the other hand”, “Alternatively” can help signal the direction you’re going to the reader.
  • Spelling & grammar – Check for run-on sentences, tense and pronoun consistency, commonly confused words (their vs. they’re, your vs. you’re, its vs. it’s) and general spelling mistakes.

Step 6 – Use Editing Tools

There are a lot of editing apps and tools available to help you spot errors you missed. Try the Hemingway App, an easy-to-use app to help you simplify your language, get rid of run-on sentences, and alert you when you’ve used passive voice. ProWritingAid has a free version for up to 3,000 words. Take advantage of their advanced editing tools to guard against spelling and grammar mistakes, plagiarism and much more.

If editing sounds difficult, don’t worry. The more you do it, the better you’ll get at it. And the better your papers will be for it.

How Do I Edit My Essay?

edit my essay

Editing is an essential part of the writing process. And it’s the part that students most often skip over. So much can be gained from taking the time to edit your work. Besides the obvious spelling and grammar errors, there’s fixing flaws in logic, eliminating repetition, polishing word choice and improving the overall flow of the essay.

The first thing you need to accept in order to edit your papers well is that you’ll need to write more than one draft. Sometimes a first draft only needs some light editing and sometimes it needs a major overhaul that requires a couple more rounds before it’s finished. If you’re used to cranking out an essay and turning it in as soon as you’ve written the last word, you’ll have to adjust to the fact that editing requires more time and effort than you’re used to putting into your work.

Explore your resources

Learning to self-edit can be a struggle for even the most seasoned writers and for those just getting started, it may present a significant obstacle. This means being consistent with your use of fonts, using italics or underline for emphasis rather than using them interchangeably, ensuring that the spacing between lines is consistent throughout, and other such minor aesthetic points.

When we spend a lot of time writing something, there often isn’t enough distance to give it a proper edit. We tend to skim because we’re so familiar with the text, overlooking potential errors. If you can, give yourself at least a day in between writing and editing. This planning will help you learn to edit more effectively and give you the time and space required to properly draft your work.

Resources:

https://www.essaytigers.com/how-do-i-edit-my-essay
https://www.oxford-royale.com/articles/essay-editing-tips/
https://www.varsitytutors.com/blog/top+10+essay+editing+tips
]

Should Students Have Homework

It also serves as the official homework policy for many school districts, even though the NEA s outline of the policy now leads to an error page.

A college student completely swamped with homework.

Should Students Have Homework?

It used to be that students were the only ones complaining about the practice of assigning homework. For years, teachers and parents thought that homework was a necessary tool when educating children. But studies about the effectiveness of homework have been conflicting and inconclusive, leading some adults to argue that homework should become a thing of the past.

What Research Says about Homework

According to Duke professor Harris Cooper, it’s important that students have homework. His meta-analysis of homework studies showed a correlation between completing homework and academic success, at least in older grades. He recommends following a "10 minute rule": students should receive 10 minutes of homework per day in first grade, and 10 additional minutes each subsequent year, so that by twelfth grade they are completing 120 minutes of homework daily.

But his analysis didn’t prove that students did better because they did homework; it simply showed a correlation. This could simply mean that kids who do homework are more committed to doing well in school. Cooper also found that some research showed that homework caused physical and emotional stress, and created negative attitudes about learning. He suggested that more research needed to be done on homework’s effect on kids.

Some researchers say that the question isn’t whether kids should have homework. It’s more about what kind of homework students have and how much. To be effective, homework has to meet students’ needs. For example, some middle school teachers have found success with online math homework that’s adapted to each student’s level of understanding. But when middle school students were assigned more than an hour and a half of homework, their math and science test scores went down.

Researchers at Indiana University discovered that math and science homework may improve standardized test grades, but they found no difference in course grades between students who did homework and those who didn’t. These researchers theorize that homework doesn’t result in more content mastery, but in greater familiarity with the kinds of questions that appear on standardized tests. According to Professor Adam Maltese, one of the study’s authors, "Our results hint that maybe homework is not being used as well as it could be."

So while many teachers and parents support daily homework, it’s hard to find strong evidence that the long-held practice produces positive results.

Problems with Homework

In an article in Education Week Teacher, teacher Samantha Hulsman said she’s frequently heard parents complain that a 30-minute homework assignment turns into a three-hour battle with their kids. Now, she’s facing the same problem with her own kids, which has her rethinking her former beliefs about homework. "I think parents expect their children to have homework nightly, and teachers assign daily homework because it’s what we’ve always done," she explained. Today, Hulsman said, it’s more important to know how to collaborate and solve problems than it is to know specific facts.

Child psychologist Kenneth Barish wrote in Psychology Today that battles over homework rarely result in a child’s improvement in school. Children who don’t do their homework are not lazy, he said, but they may be frustrated, discouraged, or anxious. And for kids with learning disabilities, homework is like "running with a sprained ankle. It’s doable, but painful."

Barish suggests that parents and kids have a "homework plan" that limits the time spent on homework. The plan should include turning off all devices—not just the student’s, but those belonging to all family members.

One of the best-known critics of homework, Alfie Kohn, says that some people wrongly believe "kids are like vending machines—put in an assignment, get out learning." Kohn points to the lack of evidence that homework is an effective learning tool; in fact, he calls it "the greatest single extinguisher of children’s curiosity that we have yet invented."

Homework Bans

Last year, the public schools in Marion County, Florida, decided on a no-homework policy for all of their elementary students. Instead, kids read nightly for 20 minutes. Superintendent Heidi Maier said the decision was based on Cooper’s research showing that elementary students gain little from homework, but a lot from reading.

Orchard Elementary School in South Burlington, Vermont, followed the same path, substituting reading for homework. The homework policy has four parts: read nightly, go outside and play, have dinner with your family, and get a good night’s sleep. Principal Mark Trifilio says that his staff and parents support the idea.

But while many elementary schools are considering no-homework policies, middle schools and high schools have been reluctant to abandon homework. Schools say parents support homework and teachers know it can be helpful when it is specific and follows certain guidelines. For example, practicing solving word problems can be helpful, but there’s no reason to assign 50 problems when 10 will do. Recognizing that not all kids have the time, space, and home support to do homework is important, so it shouldn’t be counted as part of a student’s grade.

So Should Students Have Homework?

Should you ban homework in your classroom? If you teach lower grades, it’s possible. If you teach middle or high school, probably not. But all teachers should think carefully about their homework policies. By limiting the amount of homework and improving the quality of assignments, you can improve learning outcomes for your students.

Homework Reduces Screen Time

Kohn points to the lack of evidence that homework is an effective learning tool; in fact, he calls it the greatest single extinguisher of children s curiosity that we have yet invented. He oversees a team of gear-obsessed writers and editors dedicated to finding and featuring the newest, best, and most innovative gadgets on the market and beyond.

Homework can be something that gets parents involved in their children’s lives if the environment is a healthy one. A parent helping their child with homework makes them take part in their academic success, and allows for the parent to keep up with what the child is doing in school. It can also be a chance to connect together.

Resources:

https://www.popsci.com/science/do-kids-need-homework/
https://www.wgu.edu/heyteach/article/should-students-have-homework1808.html
https://www.uopeople.edu/blog/the-pros-and-cons-of-homework/
]

Consequences of college plagiarism

put links to sources when paraphrasing close to the text or using the original ideas of another author;.

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Consequences of college plagiarism

American, Canadian and British colleges hold academic integrity in very high regard. Borrowed or copied content, as well as other dishonest methods students resort to when writing papers are severely punished. The list of reasons why students engage in plagiarism is diverse. Some are lazy, others lack knowledge and skills. Sometimes a student will strive to do a good job by any means. Yet not all of them consider the college’s policy on students copying other people’s ideas.

If there is ground to suspect the student of not being responsible for their own project, they are faced with serious sanctions and punishments. Plagiarism consequences in college can affect the person’s future career. They are not to be taken lightly.

One of the options for punishment for plagiarism in college includes giving the student a bad grade. If a student accidentally forgot to refer to the source, copied an insignificant part of the work, they will receive an unsatisfactory mark.

Stricter penalties for plagiarism in college are provided for those who intentionally or repeatedly cheat. Their work is not accepted. The person therefore risks flunking the class entirely.

Academic sanctions may also be applied against a student caught for plagiarism in college. Such behavior is looked down upon. Students accused of being dishonest do not inspire trust among professors and their work is checked more thoroughly. Since plagiarism attempts are all recorded, this may become an obstacle to entering other universities.
Publishing articles is a regular academic activity. An eviscerated reputation can lead to the loss of the ability to share your ideas and studies in respectable publications. And often this brings the person’s career to a complete halt.

Plagiarism in students is also punished by expulsion from the college. The establishment resorts to this option after the culprit continuously ignores the comments, keeps using content without referencing the original author. Sometimes this is an automatic process. Other institutions make this final decision only when a large part of the project is unoriginal.

A bad academic reputation often haunts people throughout their professional careers. This hinders politicians, businessmen, public figures. Sometimes such a revelation alone can result in the person getting fired.

  • put links to sources when paraphrasing close to the text or using the original ideas of another author;
  • use footnotes; do not forget to put quotation marks when including quotes in your text;
  • if the quote is long, it is better to get permission from the author to add it to your work;
  • use special plagiarism-checking services or apps, like, Skandy;
  • use illustrations, drawings, and other non-textual materials in their projects only with the consent of their authors and put down links to sources.

The easiest way to check the quality of your paper is to run it through a plagiarism check. Using the Skandy app, students can do this on their own before handing over their work to their professor. The service is designed for PCs and laptops, as well as for iOS and Android devices.
To check, you need to upload your materials in the form of a text, photo, URL or file. Algorithms analyze web pages. The result of the check is a detailed report with the overall percentage of plagiarism, with unoriginal parts being highlighted. It also contains links to the original materials.
It’s convenient and fast. If your work isn’t unique enough for the requirements of your college, the areas highlighted by Skandy can be reworked and re-checked. The app supports 27 languages and has a free trial version.

Destroyed Professional Reputation

Work is defined as theses, drafts, completed essays, examinations, quizzes, projects, assignments, presentations, or any other form of communication, be it on the Internet or in any other medium or media. This is because the student has proven that they are dishonest and unworthy of a place, preventing more honest students with a stronger academic record from enrolling in the course.

While plagiarism is a problem often associated with school or college, these are not the only places where one can face the consequences of plagiarism. iThenticate, a leading producer of anti-plagiarism software, reports on six different consequences of plagiarism:

Resources:

https://www.scanmyessay.com/plagiarism/consequences-of-plagiarism.php
https://skandy.co/blog/consequences-plagiarism
https://guides.library.ucmo.edu/plagiarism
]

How to Write the Effective Product Description that Sells?

Introduction

A product description is a short description of a product or service that is displayed on a website or in a mobile app. It’s the first thing a potential customer sees when they land on your website or mobile app, so it needs to be compelling, clear, and accurate.

This guide will show you how to write the effective product description that sells.

What is a product description?

A product description is a brief description of your product. It can be displayed on your product page, in your app, or in your website.

Why should you write the product description for your product?

Writing a compelling product description can be the difference between a sale and a missed opportunity. It will also help you improve the conversion rate of your website and app.

Why is it important to write a compelling, accurate, and clear product description

Writing the right product description will help you increase your conversion rate. Here are some of the reasons why:

– Accuracy: A product description should be as accurate as possible. Make sure that the information in your product description matches the information on your landing page. If it doesn’t match, you’ll lose potential customers.

– Relevance: Your product description must be relevant to your product and to your audience. For example, if your product is an app that helps people manage their finances, don’t write a description that says “This app helps you manage your finances.” Instead, write something like “With this app, you can track your spending, budget, and save money” or “You can use this app to keep track of your spending and manage your budget”.

How to write an effective, compelling, and complete product description

Step 1: Define your product

Before you start writing, make sure that you have a clear understanding of what your product does and who your target audience is. You can do this by asking yourself the following questions:

1. What does your product do?

2. Who is your product for?

3. What is the problem that your product solves?

You can also ask your friends, family, and colleagues to help you understand your product better. They will be able to give you feedback that you can use to make your product even better.

Once you have an idea of what you want your product to do and who it’s for, you’re ready to start writing your product descriptions.

Step 2: Identify your product’s features

Now that you know who your audience is, you need to figure out what features your product has. These features are the things that your customers will use to interact with your product on a daily basis.

– Feature 1: This is the first feature that your customer will use. It’s the most important feature, and it’s the one that you should spend the most time on.

– Features 2 and 3: These are the other two features that your audience will use, but they’re not as important as the first one. You should spend more time on these two features than you do on Feature 1.

You should only write about the features that are important to your customer. If your customers don’t care about a feature, you shouldn’t write about it. If they do care about it but you don’ think it’s important, then you should mention it in your feature list, but you should not write a separate product description about that feature. If a feature is important to you but it’s not important to them, then don’t include it in the feature list. Instead, talk to them and find out what they think about the feature. You might be surprised by what they have to say about it!

You can use the FreeCodeCamp Product Hunt Survey to get feedback from your customers about what features they want and don’t want. This is a great way to make sure you’re writing about the right things and that you’re not wasting your time writing about things that don’t matter to your users.

Step 3: Write your product description

You’re almost done! Now you just need to write the product description for your product. To do this, follow these steps:

1. Write a title for your description

2. Write the first sentence

3. Write your first paragraph

4. Write another paragraph

5. Repeat steps 3 and 4 until you’re done

6. Add a link to your website

7. Add an image

8. Add another link

9. Add more images

10. Add your price

11. Add any other information you think is important

12. Add contact information

13. Add testimonials

14. Add links to your social media profiles

15. Add anything else you want to include

16. Publish your post

17. Wait for your post to show up on Product Hunt

18. Ask your friends and family to share your post on social media

19. Watch your post go viral

20. Profit!

If you get stuck while writing your description, you can always check out the Product Hunt Product Description Writing Guide. It’s a great resource that will help you write a product description that will get a lot of attention.

Step 4: Publish Your Product

After you’ve written a great product description, the next step is to publish it on ProductHunt. You can do this by clicking on the “Publish” button on the top right corner of your Product Hunt post. This will take you to a page where you can edit your post and publish it. Once you’ve published your post, it will show up in the “Featured” section of Product Hunt. This means that your post will be seen by thousands of people who are looking for new products to buy.

If you don’t know how to publish a post, check out our How To Publish A Product On ProductHunt guide.

Next Steps

Now that you’ve learned how to create a Product Hunt product, it’s time to start thinking about how you’re going to promote it. In the next section, we’ll show you how to promote your product on Twitter, Facebook, Instagram, and Google+.

How to Write a Product Description That Sells (with Examples)

Dove Dark Chocolate Product Description

Considerations for product descriptions

To highlight the right benefits and tell a convincing story in your product description, there are a few considerations you should keep in mind. These will help you shape the product description to appeal to the people most likely to buy in the first place.

Your ideal buyer’s needs

Every product you sell should be tailored to meet the needs of your ideal buyer. Every company has an ideal buyer or target audience. Your ideal buyer may be a mid-twenties career woman, or they may be a retired grandfather who likes fishing. Regardless of your ideal buyer’s demographics, what’s important is that you have a clear idea of how your product will meet their needs and fit into their lives.

When you’re writing your product description, keep in mind how your product will serve your ideal buyer’s needs, and emphasize those aspects. A young career woman may appreciate a product that saves time while looking stylish. A grandfather may want a product that can help him bond with the kids. Focus on their needs and you’ll have a great idea of where to start.

SEO keywords

SEO keywords can be listed as product features, included in the product title, or worked into the body of the product description itself as long as it still flows naturally. Good SEO can bring people directly to your product’s page, making the sale more straightforward.

Sensory words

Sensory words are an excellent way to engage your audience with your product. These types of descriptive words can act as a sort of shortcut past objections and skepticism. Words like “fresh,” “clean,” “bright,” “calm,” or “velvety” all elicit emotional responses. They help potential customers imagine the product’s story more clearly.

Research shows that people who have a clearer mental picture of using a product in their everyday lives are more likely to buy. Including sensory words in your product descriptions can help you boost sales.

Social proof

Finally, including social proof in a product description is a powerful tool. Social proof is any sign that other people also purchased, used, and enjoyed the product. Great reviews, mentions of places that use your product, or “as seen in” blurbs all demonstrate that your product is not just useful — it’s also popular.

Strong product description examples

Understanding the theory of writing great product descriptions is different from writing descriptions that sell. Here are three examples of actual, excellent product descriptions and why they work.

Madewell

product description

The words “Best Seller” above the product’s name not only provide social proof, but can also induce fear of missing out (FOMO) before a potential buyer even gets to the body of the description.

This product description, of a flannel shirt, demonstrates its clear grasp on Madewell’s target demographic. Many of Madewell’s customers are young women who are environmentally conscious. Madewell uses casual language and references popular ‘90s nostalgia in the body of the description, then mentions its commitment to the environment in the bulleted list.

Madewell also uses an effective format for its description. By keeping the basic details contained to a bulleted list, they are free to use more sensory words and provide examples of daily use in the body of the description. This technique keeps their description vivid, concise, and easily scannable.

Weber

product description

The Weber Grill description is just below its star rating, offering a potent example of social proof.

Weber’s grill description includes sensory words, “spacious” and “powerful”, it explains the benefits it offers with statements like “step up your grilling game” and “you’re already set up for BBQ succes,” it lists it’s features along with their uses, and it prominently demonstrates social proof by placing the description just below the reviews. With a 4.6-star rating out of 7,483 reviews, this is definately a grill that others enjoy using.

Wayfair

product description

Wayfair’s description of their Ibiza Flared Arm Sofa uses sensory words to encourage customers to imagine sinking into the sofa.

The furniture retailer Wayfair understands how to appeal to customers’ emotions and senses. It uses words like “hug,” “comfort,” and “plush” to help people imagine sitting on the couch. Meanwhile, it includes more practical product features and details below the emotional description, so buyers with specific needs can easily scan for what they need.

How to Write Product Descriptions That Sell and Good for SEO

Now, let’s get into details on how to write a good product description that sells. How do you describe a product? Are long descriptions always better? How important is writing product descriptions for SEO? What’s an SEO-friendly product description?

Step 1: Identify Your Target Audience

While you might probably get a sense of your target audience now just by asking, “Who is the product for?” knowing your audience doesn’t end there. You need to dig deeper than learning whether your audience is male or female, married or not. Ask yourself questions like:

Writing product descriptions would be so much easier and effective if you know your target audience on a deeper level. Hu Kitchen, for instance, knows their paleo and vegan food-loving audience too well:

Hu Kitchen Product Description

The best product descriptions address the target buyer’s frustrations to pique their curiosity and communicate with them on a more personal level. Your product description can speak on behalf of the product using words that your target buyers use.

Step 2: Determine the Copy Format

Using bullet points is the perfect copy format to highlight key product details such as specs (size, color, technology, use cases, etc.) and features. Often these are short phrases perfect for shoppers who will most likely scan the most important product details only.

If your product requires a little bit of narrative to appeal to the shoppers’ emotions and imagination to engage them, bullet points will not cut it. This is where a paragraph of texts come in. A paragraph of three to four sentences can be used to convey the story behind a product. If you have more to say about the product, feel free to add another paragraph.

For product variants with technical specs like electronic devices, it’s good to use a table to list or compare variants and specs. It’s much easier to consume technical details in tables.

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Step 3: Stand Out With Mini-Stories

What makes your product special? Is your sweatshirt hand-knit by underprivileged individuals? Are you using locally sourced, recycled, or sustainable materials to manufacture your product? What are your missions? Are there people or causes that will benefit from every sale made through your product?

Using heartwarming stories to connect with your audience on a more profound level breaks rational barriers that naturally come with persuasive copywriting. Remember, people buy on emotion and justify with logic.

Storytelling is not new but still so effective. According to a 2017 study, 87% of consumers would buy products from a company that supports a social cause. Toms and Patagonia are two well-known brands that have found success in using the power of social cause stories to connect with their customers and eventually increase sales. And this strategy has been mirrored by thousands of companies worldwide.

Laithwaites Product Description Sample

iPhone SE Product Red Product Description

Step 4: Avoid Vague Descriptors

It’s tempting to just describe a product as “top-quality” and “perfect,” most especially if the product genuinely embodies these characteristics. These are average modifiers that have been used in almost every mediocre product description. But you don’t want mediocre product description. What you want is something that cuts through the noise, something that speaks to your target audience.

So instead of saying “high-quality,” why not describe the material that makes it high-quality? Instead of saying “durable,” why not use words to describe the materials that make the product durable? Instead of saying “good,” why not use the words that make the product good? Make your readers imagine what the product is like in real life.

Sperry Product Description

Product description copywriting can be tricky, especially if you are selling the most mundane everyday items. How can you be creative if you are selling trash bags? Well, folks at Planet Wise managed to come up with some compelling product descriptions despite that.

Common Mistakes When Writing Product Descriptions

Now that we got the best practices of product description copywriting out of the way. Let’s talk about the common mistakes many businesses and copywriters make when writing product descriptions.

1. Overoptimizing for Search Engines

Long gone are the days when ranking at the top of Google’s search results could easily be achieved with keyword stuffing. Surprisingly, tons of product pages can still be seen riddled with keywords all over the place, begging Google to derank them. Today, keyword stuffing is not going to cut it anymore.

So as much as possible, place your main target keyword in the title, URL, and product description/details/overview in the most natural way. Depending on how you structure your product descriptions, you may also include your target keyword in the body copy.

1stDibs Sample Product Description

Tara Sample Product Description

Note that overoptimizing for search engines is not only off-putting for search engines but also your audience. Poorly-written product descriptions can lead to high bounce rates and low conversion rates. Who wants that?

2. Using Generic Copy From Suppliers

Equally as worse as keyword stuffing is the use of boilerplate product descriptions of manufacturers or suppliers. In the eyes of customers, it’s lazy and screams “I-don’t-care-if-you-buy-this-product-or-not.”

Even if the manufacturer’s product description is speckless (which hardly ever happens), make no mistake. It’s likely used by other vendors. As you may already know, search engines look at unoriginal content with disgust, and if you are lucky enough, you’ll be buried six feet deep in search results.

Generic Copy

Generic Copy 2 Generic Copy 1

3. Does Not Include Benefits

A product description that puts emphasis on features instead of benefits is one thing. A product description that does not include benefit at all is another. Sure, the easiest way to create product descriptions is to list all the product features. Boom. Done.

But this is a grave mistake. You need to make sure your target audience knows what these features do. What’s in a feature that can help your audience ease their life? That’s a benefit!

I tackled this above, but it bears repeating. Using features as the center of attention is not as effective as putting benefits front and center. Features appeal to logic, whereas benefits connect with people’s emotions.

Cat Ear Headphones

4. Lack of Structure

A lot of online store owners go in without a plan or process when it comes to crafting product descriptions. This is not smart for so many reasons. Having a go-to product description template ensures consistency in brand voice and tone throughout your store.

With a plug-and-play template for product descriptions, it’s easy to flesh out the most important details and make your product descriptions convert well. And that’s what you will find in the following section.

Step 5: Repeat

After following these steps you should have a well-considered and powerful product description that will help get your item found and convince shop visitors to become buyers. However, optimising product descriptions to be the best they can be is a process that happens over time.

This means revisiting your descriptions every once in a while. Over time, you should start to acquire useful data that you can use to improve your pages; be that over a month, a quarter or any such interval that works for your business.

Google Search Console can help you to discover data such as how many people are finding your page in the search results, which terms they are searching for when they see your page and how many of them are clicking through to visit. This can be helpful for understanding whether or not any changes you make to your descriptions have had an impact on your ranking and which products you should prioritise revisiting to improve your results.

Google Analytics can help you track the behaviour of people that visit your page, such as how long they spend on a page, where they go next and if they left your website. Using this, you can see how people engage with your content. If you notice you have a high bounce rate or the time spent on the page isn’t as long as you would expect, these could be indicators that someone hasn’t found the information that they’re looking for and work needs to be done to help these visitors.

Getting used to assessing your product pages with these tools will help you to develop a process continually improving your website over time. With such a focus towards improvements to your product descriptions, you will see this reflected in the results these pages produce for you over time.

We hope this advice has your creative writing juices flowing and you’re now raring to write about your products. If you have any fantastic writing tips about creating successful product information, please share them below!

Sources:

https://www.constantcontact.com/blog/product-description/
https://www.rootsdigital.com.sg/product-descriptions/
https://www.create.net/blog/how-to-write-an-effective-product-description

Influencer Marketing Costs (2022)

Instagram Ads vs Facebook Ads

Influencer rates/preferred influencer marketing channels

Influencer marketing is more than a trend; it is widely held to be one of the most effective marketing channels open to the contemporary marketer. A 2019 survey by Mediakix found that 48% of marketers found influencer marketing ROI better than other channels, with a further 41% saying it was comparable. 71% of respondents to same survey agreed that customer quality and traffic from influencer marketing is better than other sources.

Investment has been on the rise. According to the Business Insider Intelligence report, in 2022 Influencer marketing investment is expected to reach $15 billion, giving almost twice more oxygen to influencers to capitalize on the rising demand.

Featured Influencer Marketing Companies

According to the InfluencerMarketingHub research, in 2020 62% of companies, that took part in the survey, increased their Influencer marketing budget throughout 2020, and an additional 20% committed to keeping the same level budget in 2021.

49% of these companies kept their Influencer marketing budget on the level – $10k and down, while other 23% spent up to $50k / year and about 9% were ready to spend more than $500k / year.

Another find from the InfluencerMarketingHub 2021 report was that last year the overwhelming majority of marketers had planned to invest more in the Influencer marketing. In fact, 62% said they will increase their Influencer marketing budget in 2021. To give you some context – in 2020 only 57% of marketers planned to increase their Influencer marketing budget.

And when it comes to where marketers get money to run Influencer marketing campaigns, almost 83% said they’d borrowed it from the overall marketing budget, at the expense of other marketing channels.

The same InfluencerMarketingHub report brings us the picture of what specific social media platforms marketers ran Influencer marketing campaigns on in 2021. A brief look on the graph below will show you that TikTok is rising as one of the major channels to run Influencer marketing campaigns in 2021. Only one company was used by a greater number of marketers – Instagram, with 68% of marketers ran ad campaigns on it and TikTok came second with 45%, followed by Facebook with 43%, YouTube – 36% and finally LinkedIn and Twitter closed the set with 16 and 15 percent respectively.

How to Post and Run Instagram Ads

To run ads on Instagram and get the desired response from the target audience, you need to know how to do so. You can advertise on Instagram from the app itself or through Facebook Ads Manager. If you are creating Instagram ads for the first time, it is advisable to do so via Facebook.

Create Your Business Page on Facebook

Connect Your Facebook Page to your Instagram Account

You will have to switch your Instagram account to your business profile. Visit your Instagram profile settings and tap the triple lines on the top right corner of your screen. Tap Settings>Account>Switch to Professional Account and then select Business.

Once you switch to a professional account, you can run Instagram ads from your app or Facebook Business Manager. Go to Ads Manager from the Business Manager, click Create, and then select one of the objectives below:

Connect Facebook Page to Instagram Account

Then, name your campaign and choose the target audience by gender, age, and interests in the Audience section. Be general or specific when you choose the potential audience, as perfect targeting is important for a good ad relevance score.

Set a Budget and Schedule

Your Instagram ad budget can be on a per day or lifetime basis. To go for Lifetime, you should set Start and End dates for your campaign(check the image below). You can select if you want to pay charges for Instagram Ads CPM or Instagram Ads CPC and opt for automatic or manual bidding. As a beginner, you should go for automatic bidding as it allows the system to optimize your ads automatically for the desired results.

Decide the Ad Content and Format

You need to decide your ad content and format by specifying if you are posting a video, a single-image ad, or a carousel (multiple images). Write a catchy headline and add strong CTA buttons that match your advertisements.

Select Your Ad Placement

Below your “Instagram account” section, choose the account connected to your Fb page. Then, select the area where your ad should get displayed. You can choose to show your ad on both Instagram and Facebook accounts. To run your ads only on Instagram, check Instagram and uncheck other options. After choosing Instagram, you need to select the different types of ads and their placements.

The cost of Instagram-sponsored ads varies depending on different types of placements. Once you are okay with the Settings, you can click on Publish. When your ad is live, you get instant notifications. You can go through Facebook’s detailed guide to learn how to create and post Instagram ads through the Ads Manager dashboard.

Tips and Tricks to Optimize Instagram Ads

So, now you have an idea about the cost of Instagram ads. But how to optimize your Instagram ads to get the desired outcomes? The Instagram ads cost can get quite high at times, and thus, many small businesses hesitate to invest a vast amount, fearing not getting a high ROI. So, now you have an idea about the cost of Instagram ads. But how to optimize your Instagram ads to get the desired outcomes?

Capture the Attention of Your Target Audience

As Instagram is mainly a visual social media platform, you can use enticing images and videos to attract the target audience’s attention in the first two seconds after they see your ad. Since captions and other components are not as crucial as the main page, you should make sure your visuals appear and intrigue customers to take immediate action.

Add Trending and Relevant Hashtags

You can describe your brand in Instagram ads and boost customer engagement with various hashtags. But you need to add trending hashtags to your post as the common ones do not tend to get significant attention. The image below shows an Instagram ad with a hashtag(#optoutside).

Using relevant hashtags in your ad gets more exposed to target customers who are genuinely interested in your brand. Before adding hashtags to your ad, you should research the most popular ones by successful advertisements in the marketplace.

Identify the Perfect Time to Post Your Ad

After running your Instagram ads for at least seven days, you get specific data to scrutinize. Find out the time in a day when your ads received maximum customer engagement and experiment to publish your ads only during that time. If you do so, it decreases the Instagram advertising cost yet get the best results.

Instagram ad optimization demands a lot of time and experimentation. To get quick results, you need to be experimental with Instagram ad campaigns, monitor their performance, and work on them accordingly for better results.

Many business owners tend to get confused between Instagram and Facebook ads. Nowadays, business owners hesitate to use Instagram ads for their businesses as they are unaware of the cost and optimization techniques. You can find many free resources online that would help you learn how to post and run your Instagram ads successfully. If you implement the most effective techniques, you can extend your customer outreach and grow your business by running full Instagram ad campaigns.

You can also take help from social media advertising experts as they can estimate the average Instagram advertising cost for your industry niche and help you meet your advertising objectives. The experts can always run Instagram advertising campaigns to take your business to the peak.

The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter

Sources:

https://www.ictsd.org/business/how-much-does-business-advertising-cost-on-instagram/
https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/
https://www.pagetraffic.com/blog/how-much-instagram-ads-cost/

How to Increase Sales for Your Business (Without Breaking the Bank)

How to Increase Sales for Your Business

12 Proven Ways to Increase Sales

Your current customers are your best bet to increase sales and should be the focus of your sales and marketing efforts. They already use your products or services, so they trust you enough to purchase your solutions. If you provide them with high-quality customer service, they will be more likely to purchase from you again, which will help to increase your business’s sales.

1. Acknowledge current customer behavior.

Conduct research on how your customers use your products and services. Your products might have a lot of features, but your customers might only use one or two of those features. They might also have difficulty using or implementing other parts of your products or services. This will enable you to upgrade your products or services, or tailor them to your customers’ needs for a higher price.

When customers use a particular product, you can cross-sell related products that complement or add to the products they are already using. You have to show them how they will benefit from purchasing the other product. You can also upsell a premium product or service to help customers achieve better results, boost efficiency, reduce expenses or grow their own businesses.

Another approach is to provide customers with personalized training or customer service. Rather than upselling the service, this is an opportunity to strengthen the customer relationship and demonstrate where you can add value. The key is to show the opportunities available to the customer, rather than trying to hard-sell services they might not want.

2. Request customer feedback.

Whether or not you conduct research on your current customers, it’s always a good idea to ask them for feedback on your products and services, as well as how they feel about your customer service. Find out where you might be lacking or where they are having problems. Also, determine what makes them happy about your customer service.

Customer feedback can identify opportunities you had not considered, which can turn into new sales. Suppose that you develop websites for customers, which are optimized to increase sales leads for your customers’ businesses. Your customers might want to improve how they interact with their own customers, so they might want to create an email newsletter. You can set up a system to automate the collection of emails and publication of the newsletter, then connect it to a CRM system.

Customer feedback can help you to broaden your offerings, increase your sales and strengthen the relationship with the customer. If you don’t ask the customer for their feedback, you miss out on these sales opportunities.

3. Run promotions for current customers.

Running sales and marketing promotions just for current customers is a great way to reward them for their loyalty and business. Some customers are disgruntled or disappointed when they see a company run offers just for prospects and new customers.

Ideally, you should run sales and marketing promotions for current customers on a regular basis, such as monthly or quarterly. Scheduling your promotions like this will make your current customers look forward to each one, increasing your interactions and grow your sales.

Regular promotions for current customers also encourage them to share this “insider information” by referring people they know, who could then become customers. Referrals are an effective way of growing your customer base.

You can also run irregular promotions for customers, such as discounts or gifts on birthdays and special anniversaries, sneak peeks and free trials of new products and services, and invitations to company-sponsored events.

4. Provide excellent customer service.

Rather than always trying to sell to your customers, you should work on serving your customers. Consider their needs and how to make things better for them. Providing excellent customer service includes doing things for your customers outside of the sales experience to show how much you appreciate them. This helps to grow customer loyalty, which will increase sales.

Increasing sales with prospects

Prospects are a potential source of new sales. Every customer was once a prospect, and you had to spend resources to turn those prospects into paying customers. Prospects are aware of your business and its offerings, but they haven’t made the leap to customer yet.

1. Create packages, deals and free trials to attract customers.

As prospects are already aware of your existing products or services, you might need to package your offerings differently to turn those prospects into customers. There are many ways to do that:

Another option is to provide free trials and demonstrations of your products or services. This enables prospects to see how the product or service will work in addressing their specific needs and situation, without spending money to implement it. Providing prospects with a high level of training and customer service will ensure that they use the product or service properly and get the greatest value out of it, increasing the odds of the sale.

2. Conduct a content audit.

How effective is your content at promoting your products and services? You might have to conduct a content audit and make some significant changes to how you talk about your business.

Examine all your content, including your website and marketing materials. Ask yourself, “Does this content focus on features or benefits?” The answer should be benefits; if not, it’s time for a rewrite. Benefits focus on what your customers will get out of your products or services, while features describe what your products and services do. The goal is to show how your products or services will improve your customers’ businesses or lives.

3. Do something noteworthy or unique.

Prospects and customers are constantly inundated with advertising messages, so it’s easy for your message to get lost in the noise. The key is to be noticed by doing something different or worth noting.

4. Optimize your social media profiles.

Your business needs to be on social media, because that’s where your customers and prospects hang out. That’s why it’s important to create and optimize your profile on whatever social media platforms you plan to spend time on to find prospects.

Your social media profile provides more than your name and contact information. It’s like a small website that promotes you and your business. Your profile should clearly state who you are, what you do, what you stand for, and who would use your products or services. When people visit your social media profile, they should get an immediate sense of who you are and why they should get to know you.

Every social media platform is different, so your profiles should be different. Each should maintain your branding but be suitable for its particular platform. A LinkedIn profile should be different from a Facebook for Business profile, which should be different from an Instagram profile. Your audience hangs out on different social media platforms for different reasons, so it’s important to optimize your social media profile to fit those reasons and the platform.

5. Advertise on social media.

Your prospects and customers are on social media for both business and pleasure. Every social media platform offers opportunities to advertise your business, products and services. This is a relatively cost-effective form of advertising.

6. Generate word of mouth.

Again, your prospects and customers are already on various social media platforms. Hang out wherever they do so you can build community and generate word of mouth about your products or services.

7. Put a call to action on your website.

Every website – and every page on your website – should have a call to action (CTA). This directs the visitor to do something, such as contact you for more information, sign up for a free newsletter, download a report or set up a discovery call.

When deciding on a CTA, determine what you want your visitor to do. The goal is to convert visitors into prospects and prospects into customers, so put some thought into the CTA. It also depends on what page they’re on; make sure the instructions are clear and your CTA stands out. An effective CTA can bring in a lot of prospects and increase your sales.

8. Stay in touch with email marketing.

The path from prospect to sale is rarely short and direct. It could take several touchpoints and interactions with prospects to turn them into customers and generate sales. One effective way to lead prospects along the path to purchasing your product or service is email marketing.

Email marketing involves collecting a prospect’s email with their permission and then staying in touch with them. This can involve sending automated email messages, email newsletters and other correspondence. You can educate them about your products and services, offer special offers and discounts, provide links to case studies and testimonials, and notify them of new products and other news about your company. Staying in touch will keep you top of mind when the prospect is looking for a solution to their business needs.

How to Increase Sales through Existing Customers

How to Increase Sales for Your Business Existing Customers

Your existing customers should be the first priority when attempting to boost sales. They’ve already shown a willingness to give you money in exchange for products or services, which shows that they trust you. If you did an excellent job when serving them, then they should be primed to do more business with you.

Pay Attention to Existing Customer Behavior

When possible, study how your customers use and interact with your products and services. Perhaps they rely heavily on one particular feature or struggle with one aspect of your product. If so, this could be a great place to offer an upgrade.

Another approach for this is to deliver more personalized service or training. You shouldn’t really see this as an upsell. Instead, think of it as extending or enriching your relationship with them. You don’t want to be forceful here. Just be sure that they know what you offer because they could be unaware.

Ask for Feedback

For example, a printing company might do an excellent job printing promotional brochures that clients mail out to generate business. A client who wants to automate the process even more could be interested in having the envelopes printed and addressed. They may even like to have the printing company handle the mailing itself.

Run Regular Promotions

Sales and marketing promotions are a great way to reward your current customers and increase sales. Whether you hold them once a month, once a quarter, or whatever makes sense for you, you want it to be regular.

Once you establish a rhythm with them, customers will start to look forward to them. The more they anticipate interacting with you in the future, the better. Plus, they can let others know about your promotions in advance. These referrals should lead to a larger customer base and subsequently, more sales .

25 Hacks to Convert Your Traffic into Leads and Sales

1. Attract the Right Traffic

Earlier on, we told you that one of the reasons why you are not getting sales is that you are attracting the wrong audience. It then follows that attracting the right solution will help fix the problem.

2. Keep Your Website Design Simple

Improve user experience

Bonus point: If you don’t have a good web design skill and your website runs on WordPress, just head over to the themes repository and pick any of the available website templates. Most are free, simple, and elegant.

3. What Makes You Better Than Competitors?

Multiple Chrome tabs

4. Make Your Site Trustworthy

5. Take Reviews Seriously

6. Display Testimonials

7. Optimize Your Sales Funnel

8. Write Better Sales Copies

Are you one of those marketers who suck at writing sales copies? You had better started to improve at it because it is through a solid sales copy that you can convince visitors to act.

A little word of encouragement: will attempting to improve your writing skills, you won’t be a pro copywriter right out of the gate. It will take a while to hone your copywriting skill. So, keep at it.

9. Make Your CTA Buttons to Shine

One more thing: creating an attention-grabbing CTA is important but more important is placing them right. They have to be visible enough on your website, else their purpose will be defeated. Details on this shortly.

10. Be Strategic with Your CTA Placement

Above fold CTA

CTA to convert traffic into leads and sales

11. Stop Directing Visitors to Your Homepage

12. Be Generous with Freebies

13. Gamify Your Visitors’ Experience

spin to win coupon popup template

14. Segment Your Audience

Truth be told: not all visitors are the same. The simple reason is that people are different. Preferences, hobbies, behavior, location, occupation, language, devices, etc. are all different.

15. Product Recommendation Is a Must

As the name implies, product recommendation involves recommending products – or content for a publishing website – to visitors which they will most likely find useful – and valuable.

Product recommendations

16. Loyalty Programs Still Work

17. Use Popups to Win Leads

One of the reasons why you are getting clicks but no conversions is that your visitors are simply not seeing your offers. And not because they are blind; your banner ads are just not just attention-grabbing enough to make them take notice.

18. Use Slide-ins to Boost Conversion

Slide-in popup

19. Floating Bars Work like Magic

Floating bar

20. Capture Exiting Visitors

Our natural human instinct is to take flight the instant we encounter an unpleasurable situation. This might explain why visitors abandon your website no sooner than they arrive.

Exit intent popup

21. Up Your Game with Two-Step Popups

22. Live Chat Anybody?

23. Offer Money Back Guarantee

24. Track Your Conversion

After following all the steps shared so far, the next step, apparently, is to know what is working for you and what is not. For that to happen, you need a way of tracking your conversion.

25. A/B Test Your Ideas

Sources:

https://www.business.com/articles/12-ways-to-increase-sales/
https://localiq.com/blog/how-to-increase-sales-for-your-business-on-a-budget/
https://adoric.com/blog/25-hacks-to-convert-your-traffic-into-leads-and-sales/

How to Become a Preschool Teacher: Your 4-Step Lesson Plan

crayon box with four crayons sticking out

Preschool teacher requirements

Preschool teachers need at least some level of college education and training in childhood development. Different states and schools also have different certification requirements.

Education

Most preschool teachers need at least an associate’s degree. Some programs, such as public schools, require a bachelor’s degree. Common degrees include early childhood education, psychology, English or other subjects. If you get a degree in a field other than childhood education, you will need additional experience teaching young children.

Training

States often regulate hiring based on a teacher’s level of child care experience. Aspiring preschool teachers can get training and experience as teacher’s assistants, teacher’s aides or day care assistants. Working alongside a certified teacher will help you gain an understanding of the different types of skills you’ll need to excel in this career. You can also learn about the various activities preschool teachers hold for their students and which ones are the most effective.

Certifications

States also require preschool teachers to get certified. Certifications vary by state and type of school. For example, public schools often have stricter requirements. Some standard certifications for this career include:

Council for Professional Recognition’s Child Development Associate certificate

To earn this credential, preschool teachers must complete training in both the classroom and in a teaching setting during which a reviewer will observe them working with children. They must also pass an exam and renew their license every three years.

National Early Childhood Program Accreditation’s Child Care Professional certificate

This two-year course is particularly useful for preschool teachers without college degrees or degrees in early childhood education. After completing training, they must pass an exam to earn their certification.

Skills

Preschool teachers should be comfortable guiding and working with very young children, which requires a high level of calmness and understanding. They must also be able to work with children of different backgrounds and stages of development and determine each one’s learning level. Other critical preschool teacher skills include:

Communication

A preschool teacher should be able to communicate effectively with both children and children’s parents. They should provide clear written and verbal reports of children’s progress.

Creativity

Organization

Patience

Problem-solving

Step 1: Enroll in an early childhood education program

The BLS reports that preschool teachers usually need at least an Associate’s degree. 1 The federally organized Head Start programs (which account for a sizable chunk of preschools throughout the country) require half of their teachers to hold at least an Associate’s degree and the other half at least a Bachelor’s degree in early education or a related field. 1

Some employers might require preschool teachers to have some work experience in a childcare setting. In this case, new preschool teachers might break into the field as childcare workers or teacher assistants, according to the BLS.

But the primary requirement for public schools is a license. In every state, preschool teachers must be licensed to teach early childhood education, according to the BLS. Most often, a state’s licensing requirements involve a Bachelor’s degree and passing an exam to demonstrate competency. 2

Step 2: Become certified

Certification and licensing requirements for preschool teachers vary by state and school, though the BLS highlights two common certifications: the Childcare Development Associate (CDA) from the Council for Professional Recognition or the Child Care Professional (CCP) designation from the National Early Childhood Program Accreditation.

The CDA credential is required in several states, according to the BLS. Earning it involves verification of coursework, experience in the field, a written exam and observation of the candidate working with children.

Even if your state does not require the CDA for preschool teachers, employers are likely to appreciate it in their applicants. Learn more about the benefits professionals can receive from the CDA credential at: Is Earning a Child Development Associate Credential Worth It?

Resource:

https://www.indeed.com/career-advice/careers/what-does-a-preschool-teacher-do
https://www.rasmussen.edu/degrees/education/blog/how-to-become-a-preschool-teacher/
https://theconversation.com/why-your-childs-preschool-teacher-should-have-a-college-degree-88514

How to write a business plan

A man making a phone call while looking at his laptop in a sunny workshop.

Free downloadable business plan template

Business News Daily put together a simple but high-value business plan template to help you create a business plan. The template is completely customizable and can be used to attract investors, secure board members, and narrow the scope of your company.

Business plans can be overwhelming to new entrepreneurs, but our template makes it easy to provide all of the details required by financial institutions and private investors. The template has eight main sections, with subsections for each topic. For easy navigation, a table of contents is provided with the template. As you customize each section, you’ll receive tips on how to correctly write the required details.

Free download: Here is our free business plan template you can use to craft a professional business plan quickly and easily.

Types of business plans

There are two main types of business plans: simple and traditional. Traditional business plans are long, detailed plans that expound on both short-term and long-term objectives. In comparison, a simple business plan focuses on a few key metrics in concise detail so as to quickly share data with investors.

Simple business plan

Business model expert Ash Maurya has developed a simple type of business plan called a lean canvas. The model, which was developed in 2010, is still one of the most popular types of business plans emulated today.

A lean canvas comprises nine sections, with each part of the plan containing high-value information and metrics to attract investors. This lean business plan often consists of a single page of information with the following listed:

Traditional business plan

Traditional plans are lengthy documents, sometimes as long as 30 or 40 pages. A traditional business plan acts as a blueprint of a new business, detailing its progress from the time it launches to several years in the future when the startup is an established business. The following areas are covered in a traditional business plan:

What is a business plan?

Business plans can be written for different audiences, but they’re primarily prepared for lenders, investors or shareholders. It’s important to tailor your plan to the audience. Investors and shareholders often want to see an exciting potential return and ambitious business goals.

Meanwhile, lenders generally want to know how they’ll get repaid and that the business owner is prepared enough to leverage the money effectively. They like to see conservative assumptions about your sales forecasts and market, different scenarios (good, neutral and bad) and contingencies in case things don’t go as planned.

“It’s common for people to try to convince the lender that this is an amazing opportunity and that they’re going to make a lot of money,” Fryling says. “That actually can have an adverse effect on the people reading the plan. They might think the business owner is too optimistic and doesn’t know what they’re getting into.”

What’s in a business plan?

1. Company profile

  • A business description
    Briefly describe your company, what it does and where it’s located. Clarify whether it’s a new venture, an expansion of an existing company or an acquisition.
  • Products and services
    Provide a detailed description of your product or service. This should include unique features, how much it costs and how it’s delivered.

  • Company history
    Explain the development stage of your company or business idea. Include how much time, effort and resources you’ve invested in the business so far. “You should get really detailed about what you’ve accomplished to date,” Fryling says. “Don’t gloss over it. People often don’t put in enough hard numbers here.”
  • Mission statement, vision statement and company values.
  • Legal structure and issues
    Give details on your legal structure, why it’s the right one for your business and any potential liability issues.
  • Regulatory and insurance issues
    List any needed permits, licences or the like. Also explain any insurance needs, costs and providers.
  • Your business goals
    Briefly list measurable short- and medium-term goals for the business and when you want to achieve them.

  • A market overview—How the market works, who is serving it, what gap you’re filling and key challenges you face. Focus on the local market opportunity, not big-picture stats for the whole industry.
  • Target market—A detailed description of your customer. Again, be specific.

  • Executive summary
    The executive summary is a very brief, high-level summary of the business plan. It appears in many business plan templates, but Fryling says it’s optional. He suggests that companies leave it out unless the target audience specifically requires it. If you do include one, he recommends writing the executive summary last.

2. Sales and marketing

“It is really important to explain the numbers in this section,” Fryling says. “A lot of people think their product is so good it’s going to sell itself. That’s just not good enough reasoning.”

He gives the example of a company that projects 15 sales in April. It has averaged 15 sales a month for the past six months and already has 10 committed orders with a deposit for April. The company also has a record of strong sales in recent years. “That sounds totally conservative and achievable,” he says. “. The reader now understands how you’ve put those sales projection numbers together and hopefully feels that they are a conservative estimate.”

3. Operations

4. Financials

Include a cash flow forecast, usually broken down on a monthly basis and presented as a spreadsheet. Also add your financial statements (balance sheet, income statement, cash flow statement and statement of retained earnings). And if you’re a new business, list start-up costs.

The cash flow forecast is especially important. Fryling calls it the heart of the entire plan, but says many companies fail to include it or complete it as an afterthought. “I won’t look at somebody’s business plan unless they’ve at least made an attempt at financial projections,” Fryling says.

“The real story happens in the financials. In the written part, every section mainly serves to explain and justify those numbers. A big part of the education we do as advisors is getting businesses to do the numbers at the same time as they’re writing the plan so they’re aligned with each other. It’s also not a bad idea to start with the numbers and then complete the written part.”

3 common business plan mistakes to avoid

How to write a small business plan

1. Do your research

Go deep in researching your industry and competitors — it can have many benefits. A deep understanding of the industry matters, especially if you need to set up manufacturing and distribution channels.

2. Gather your financial information

Remember, as you start to run and grow a business, money matters. So, you need to find a way to keep track of it all. Accounting software, such as QuickBooks, can help you monitor everything from the expected billable hours you’ll have to pay accountants or contractors, such as freelance web designers for your site or writers for your marketing, to invoices and inventory.

3. Follow the outline structure

Most business plans end up being around 7 to 20 pages, depending on the type of business. For something relatively simple, such as a solo consulting firm, you don’t need to worry about manufacturing and logistics in your operational plan section, for instance.

4. Write your executive summary

An example of an executive summary.

An example of a business plan’s company description.

Market research section of a business plan.

In the market research or market analysis section, the plan details more than you see in the executive summary. You’ll find more in-depth descriptions of the industry as a whole and the target market. The plan also outlines its competitive advantages over similar brands in the industry.

The service line component in a business plan.

The operational planning section is pretty simple too. Since the business is a consulting firm, all product lines are services, with no assembly required. So there’s no need to list manufacturing, shipping, or logistical needs or concerns. It’s just a description of services with pricing.

The sales & marketing section of a business plan.

Since this is a small, service-based business, the marketing and sales plan is quite simple. It lays out a simple strategy for growth as well as some marketing channels the company plans to use and the person in charge of most of the selling.

The financial plan section of a business plan.

Sources:

https://www.businessnewsdaily.com/5680-simple-business-plan-templates.html
https://www.bdc.ca/en/articles-tools/start-buy-business/start-business/how-write-business-plan
https://www.fool.com/the-ascent/small-business/articles/small-business-plan/

Business to Business (B2B) Sales

B2B Ec 2

Business to Business (B2B) Sales

You’ve probably encountered the acronym “B2B” countless times in your sales career. On the off-chance that you aren’t familiar with the lingo, B2B refers to business to business sales or, in other words, the selling of goods or services to other businesses instead of consumers.

B2B sales are often more complex than B2C (“business to consumer sales”) because they involve selling to trained white collar professionals or decision-makers who themselves are familiar with business sales processes. For this reason, B2B salespeople have to abide by a different set of rules and follow separate strategies than their B2C colleagues.

The truth is that B2B sales are only going to grow in the years ahead, with B2B ecommerce estimated to eclipse a whopping 800.8 trillion in volume by 2023. This is just one reason why it’s so important that you brush up on your business to business sales game. Below, we’ve listed a handful of tried-and-true methods to do just that.

Examples of B2C sales activities

Inside sales activities can involve a wide range of customer types. You will also need to distribute your products through a variety of mediums, such as call centers and live chat rooms. An outside sales job will likely involve going door-to-door.

Who are the B2C consumers?

The B2C consumers are the people who are looking to add value to their lives by adding products that help them achieve some day-to-day solutions. A B2C business offers quick solutions for people who are looking to fulfill their basic essentials or enrich their lives with luxury goods.

It is more common for consumers in B2C to be bargain hunters than B2B buyers. Moreover, their buying decisions, too, are often emotionally driven. There are various factors about the product they are curious about, such as the price, the quality, the problem it solves for them, and how it adds value to their lives.

Sales based on benefits

Providing value to our customers

Relationship building with prospects

The Internet facilitates learning about the products online apart from comparing them, in certain areas of sales, prospects still find a personal service to be the best. To succeed in direct sales, you do not need a lot of experience. However, you do need sales skills, commitment to customer service, and sound strategies.

Although in B2C you will usually come across only a single decision-maker, there could still be too many hurdles converting the prospects. Therefore, it is of prime importance to learn how to build relationships in a short duration.

How are B2C and B2B Sales Jobs Different?

A lot of profit opportunities exist when it comes to B2B sales. The downside is that selling to other businesses can be challenging. Recent research suggests that coordinating and meeting with prospective suppliers is dedicated to a very short time. Reps are, therefore, limited in their ability to influence the purchase decision as they have a limited timeframe to do so.

Establish direct communication with decision-makers

Potential customers and purchasing agents can provide you with opportunities. But you need to establish relationships with decision-makers who are able to pay for your product or service.

Prepare well before you cold-call

Create a competitive advantage

Before going to a sales meeting, familiarize yourself with the unique value proposition of your offering. In order to sell your prospect on tangible results, you should know how your product solves similar problems and be able to demonstrate it.

Be Attentive

It is always better to listen more than you speak. This not only helps you be attentive towards clients’ requirements and concerns but also lets them feel your dedication. In such a scenario, the client is more likely to respond in a positive manner.

Let your prospects choose

Humans love to have options around them to choose from. If you present your client with only one product or solution, chances are that they may hop on to another business for a better price or better product feature, harming your sales funnel. Avoiding this is simple. Offer your customers more options which ensures them that they have seen enough and now is the time to choose. Thus, bringing them closer to the purchase.

FAQs About B2B Ecommerce

What is the difference between B2B and B2C ecommerce?

Due to the nature of B2B ecommerce, B2B transactions typically involve high-value, low-volume sales and fewer buyers. Since B2B transactions are often unique to each customer, price points can be negotiable, and the sales cycle often takes longer than a typical B2C transaction, since there is more money, more product and more decision-makers involved.

On the other hand, B2C transactions are usually low-value and high-volume and serve far more buyers. Just like you can’t negotiate the price of bread at the grocery store, almost all B2C sales are non-negotiable, however coupons and other discounts may be available. And since transactions are typically for less expensive goods, the sales cycle is rapid.

How is the B2B buyer journey different from that of B2C?

Since B2B transactions often involve higher-value goods and services, there is often more risk involved, and therefore the decision-making process is much longer than that of B2C. As a result, purchasing decisions must go through several people and opinions before being approved.

On the other hand, with B2C commerce, a customer is often purchasing products for themselves or a household, so there are normally only one or a few people involved. And because the cost of B2C goods and services is much lower, the sales cycle is often rapid and much less risky.

What is the B2B ecommerce market size?

The global B2B ecommerce market is forecasted to reach 800.8 trillion by 2023, which accounts for 17% of all B2B sales in the U.S. — up from 13% in 2019 and 14% in 2020. In addition, the global B2B ecommerce market in 2020 was valued at $14.9 trillion, which was over five times that of the B2C market.

Do you have to be a supplier to sell B2B online?

No, you do not have to be a supplier in order to sell B2B online. While supplying resellers is a popular type of B2B ecommerce, there are several other types of B2B ecommerce businesses, including wholesalers, distributors and B2B2C companies, and many online brands cater to both B2B and B2C customers.

How are B2B payments made?

Although historically relying on paper-based, manual processes, the B2B payments ecosystem has recently shifted toward cloud-based, automated payment systems. This significantly simplifies the B2B transaction process and makes buying and selling both faster and more efficient for businesses and customers.

Amid the changing landscape, B2B businesses have seen a decline in paper checks and a rise in smart payment options such as contactless and remote payments. And through collaborative commerce, payment providers and fintech companies have worked together to build more automation and reduce friction in the B2B payment process.

Among other methods, B2B businesses can make transactions through flexible payment options like buy now, pay later and virtual cards, much like in the B2C space, and the industry has even seen a trend toward AI, blockchain and cryptocurrency.

How can a B2B ecommerce website support custom ordering?

Thanks to custom quoting tools, unique variants and segmented customer groups, B2B businesses can allow customers to send in a PDF quote 24/7, then evaluate the quote and get back within regular business hours if the unique order can be filled.

Then, your B2B business can place that customer in their own unique customer group so that the next time they order, the customer won’t have to go through the quote engine. Instead, they can simply click and check out the item that is made specially for them.

Sources:

https://www.drift.com/learn/business-to-business-sales/
https://www.deskera.com/blog/b2b-sales-b2c-sales/
https://www.bigcommerce.com/articles/b2b-ecommerce/